Wednesday, November 20, 2013

Can Under Armour Capitalize On Lululemon's Struggles?

Another week, another scandal! Lululemon co-founder Chip Wilson angered his company's legions of fans by stating that he thinks the yoga brand's pants are not fit for every type of woman!

Why should investors care? The reason is simple, American athletic apparel maker Under Armour (UA) is in perfect position to capitalize on Lululemon's latest PR crisis. Management at the Baltimore-based company has been aggressively targeting female athletes to grow its business even more in the coming years. The company plans to expand its female business by 150% in the next four years.

Click here to read why Under Armour will continue to win over female consumers and investors going forward!


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